This weekend, while watching hour after hour of the NCAA basketball tournament, I saw a commercial for Renaissance Homes, the Lake Oswego based residential builder. If I’m not mistaken, Renaissance builds mostly single-family homes in suburban subdivisions. That’s not really my area of interest, to put it diplomatically. But the Renaissance commercial piqued my interest in companies like this as one-stop shops offering design, construction and a kind of mass customization.
In the realm of larger buildings that individual architecture firms and general contractors partner on, I wonder if there’s anything we can learn from these smaller shops that put design and construction under one roof.
A lot of developers seem to do this in an unofficial way, frequently working with the same architecture firm and contractor time after time, kind of like their outsourced in-house team. Larger-scale projects are much more sophisticated and increasingly require a wide variety of experts and […]
Published by Brian Libby
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