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Rules provide an underlying structure that governs the experience: what is displayed, when it’s displayed, and how it responds to user actions. The depth of systems means that information architects no longer design structures with specific pieces of content in mind, but instead have to design structures around classifications, categories, and abstractions. Information architects must consider the rules that govern these objects and their appearance, display, and response to users. Co-fou

Listen to Dan Brownâs âDesigning Rules: The Engine of User Experienceâ talk at IA Summit 2009


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