As Internet marketers all know Web 2.0 is all about the user. Users are the ones generating the content; uploading their ideas in the form of blogs and podcasts, sharing pictures and music with the community, and taking the initiative to share their knowledge and exert energy into some kind of niche network. With so many communities sprouting up continuously, we as marketers and mediators of communities need to learn how to distinguish our blogs, our podcasts, and the design experiences of our
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