Archive for 'Business model' category.

In most architectural offices the bosses’ sketches are holy. The design process follows one simple rule: The brilliant sketch. Employees do the fine adjustments and the civil engineering. If everything works well, primary sketch and building fit together. Does this method lead to innovative design? Lately, I came across IDEO. The company has a simple […]
According to BD World architecture’s January issue Nikken Sekkei is the world largest architectural practice. Gensler comes in second, HOK third, Aedas fourth and SOM fifth. Honestly, these practices are largely unknown in continental Europe! Only a few offices make good money with architecture - big corporate architects hardly exist: in last years analysis of the […]