Your Social Media Marketing Plan: 3 Steps to Success

Gain Marketing Insights from Social Media

Analyze social media to harness the new dynamic of market influence There has been a revolutionary shift in the media world. Marketing is no longer a one way communication channel. People talk back to brands and companies on blogs, discussion boards, and an ever-evolving array of social[...]

The Advertising Industrial (r)evolution - Social Media Landscape

Social Media Landscape Originally uploaded by fredcavazza The world’s most powerful people are worried, marketers are worried, politicians are mainly ignorant and small business owners are confused. The Advertising Industrial (r)evolution has begun. Social media has[...]

5 Ways Traditional Media is Going Social

Woody Lewis is a Social Media Strategist and Web Architect. He authors a blog at woodylewis.com about social media strategy for newspapers. Social media has infiltrated nearly every aspect of our public and private lives, from the White House providing access to its[...]

Who Owns Social Media?

I had a fantastic conversation with Frank Eliason (@comcastcares), Duncan Riley, and Chris Brogan last night during the Microsoft Windows Mobile Developer event (@WMDev) at Chapel in Seattle. We explored the drivers of companies that are propeled into the social world and how they react and in turn,[...]

Seven steps (or more) to success

I was asked last week to help some colleagues estimate the work involved in building some web pages and business logic as part of our latest and greatest project. Seven steps (or more) to success[...]